Preschool Search Engine
client
PreK.com
My role
Lead Designer
year
2023
The Problem
Being Overwhelmed by too many options and that too—unverified
Parents are inundated with choices when searching for childcare, making the process stressful. We developed a guided onboarding experience and tour booking feature that simplifies decision-making by personalizing results and streamlining the booking process.
How might we personalize the childcare search and streamline the process and the information for parents?
Solutions
Guided Onboarding:
I introduced a guided onboarding flow to an already intuitive search engine that asks targeted questions to understand parents' preferences and delivers personalized childcare recommendations tailored to their specific needs.
Booking Tours:
We implemented a streamlined tour booking system that allows parents to schedule tours with preschools directly through the platform, simplifying the entire process of selecting and visiting schools.
How I did it
1. Product strategy and user research
2. Product and user flows
3. Wireframing and Interaction Design
4. Design System
5. Prototype and User Testing
Impact
Parents now enjoy faster, more relevant childcare searches and an easy way to book tours, leading to increased tour bookings and higher satisfaction.
