Health Learning Platform

client

IIN

My role

Lead Designer

year

2014

The Problem

Being Overwhelmed by too many options and that too—unverified

Parents are inundated with choices when searching for childcare, making the process stressful. We developed a guided onboarding experience and tour booking feature that simplifies decision-making by personalizing results and streamlining the booking process.

How might we personalize the childcare search and streamline the process and the information for parents?

How I did it

1. Strategy & Research: Led research and user interviews to uncover pain points and shape the redesign strategy.

2. Flow & Wireframes: Mapped user flows and created wireframes to simplify navigation and enhance the user experience.

3. Design: Built a cross platform experience that was intuitive and consistent, especially around learning progress and assessments.

4. Design System: Developed a cross platform, component based design system to ensure consistency and scalability.

5. Test & Iterate: Conducted 1-on-1 and group A/B testing and implemented iterative feedback loops to refine the design.

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Impact

  • 150% increase in user engagement with learning modules.
  • 100% growth in library usage as a much needed and a newly developed feature.
  • 20% increase in graduation rates, with more students completing courses on time.
  • 75% decrease in stress levels during quizzes, improving the learning experience.

    • Booking Tours:

    We implemented a streamlined tour booking system that allows parents to schedule tours with preschools directly through the platform, simplifying the entire process of selecting and visiting schools.

    How I did it

    1. Product strategy and user research

    2. Product and user flows

    3. Wireframing and Interaction Design

    4. Design System

    5. Prototype and User Testing

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    Impact

    Parents now enjoy faster, more relevant childcare searches and an easy way to book tours, leading to increased tour bookings and higher satisfaction.