Hi there! I'm
Prerak
i'm a UX designer. i create intuitive, user-centered digital product experiences and strategies.
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what I do
I love the challenge of building and collaborating on product experiences and strategies alongside likeminded people and teams.
I’m drawn to experiences that tackle fresh challenges or let me dive into an unexplored territory. While I’m fully comfortable taking the lead as a solo contributor, I truly believe that the best work happens in the space between people. To me, a project is only at its best when a team collaborates to turn a good idea into a great experience.
User experience design
to make sure a product is easy to use and aligns with the needs of its users. I find joy in the challenge of merging strategic objectives with a seamless and impactful user experience.
- UX/UI design (web, mobile, XR...)
- User research + testing
- User journey mapping
- Competitive deep dive
Visual design theory
I love the craft of evolving a visual personality through the finer details. Whether it’s through design systems or subtle micro-interactions, I focus on creating a visual language that feels intentional and expressive.
- UI design (web, mobile, XR...)
- Visual design theory
- Design thinking
- Design systems / Pattern libraries
Strategy & analytics
The best products start with the right questions. I build frameworks that help teams actually understand their users, so assumptions are validated, actual goals are defined, so focus can be on interactions that matter.
- Collaborative brainstorming
- UXR & Data analysis
- Stakeholder alignment
- Unique value proposition
Leadership / contribution
I’m just as happy being a solo powerhouse as I am leading a group. I’m flexible enough to jump in and get my hands design dirty, but I’m always ready to step up and guide a team toward a shared vision.
- Self suffiency
- Team building & collaboration
- Mentoring
- Process building
